Sicilian Wine Bar in Fitzrovia
Where Every Bottle Has a Story
There is a saying in Sicily that wine is made to accompany the table, never to overshadow it.
At Norma, our wine list is built with the same philosophy as our kitchen. Every bottle has been chosen for the way it sits alongside food, conversation and the simple pleasure of lingering a little longer.
From the sun-drenched vineyards of western Sicily to the volcanic slopes of Mount Etna, our collection celebrates the wines of the island alongside carefully chosen bottles from across Italy. Whether you’re joining us for a glass before dinner, settling in over a long lunch or sharing a bottle with friends, you’ll find wines full of character, generosity and a true sense of place.
Nestled on Charlotte Street in Fitzrovia, Norma offers a corner of Sicily in the heart of London.
The Flavours of Sicily, Poured by the Glass
Sicily is one of Italy’s most exciting wine regions, where warm Mediterranean sunshine meets cooling sea breezes and volcanic soil.
The result is wines with remarkable freshness, elegance and personality.
Our by-the-glass selection is designed to encourage discovery. Perhaps a crisp Grillo to begin, a glass of Etna Bianco with seafood, or a beautifully expressive Nero d’Avola to accompany slow-cooked meat. Whatever the moment, our team will happily guide you towards something you’ll love.
Because finding a new favourite should feel as enjoyable as drinking it.
Wines with a Sense of Place
Some of the most memorable wines come from landscapes you can almost taste.
The mineral freshness of Mount Etna. The citrus-scented vineyards that look towards the Mediterranean. Family estates where generations have worked the same land, allowing each vintage to tell its own story.
These are the wines you’ll discover at Norma.
Our list changes throughout the year as we continue to explore producers who share our belief that great wine begins with respect for the land it comes from.
Aperitivo, the Sicilian Way
As afternoon turns to evening, there’s a quiet ritual found across Sicily. Friends gather for a glass of wine or something sparkling, a few small plates arrive in the centre of the table, and conversation takes over. Nobody rushes.
It’s a tradition we love.Whether you choose a glass of Sicilian wine, a seasonal cocktail or something from our Italian aperitivo collection, Norma is a place to pause before dinner—or decide that perhaps dinner should stay exactly where you are.
A Wine Bar Made for Long Evenings
Our townhouse was never designed for hurried drinks. Settle beneath the glass atrium, find a quiet corner upstairs or enjoy a bottle on the terrace when the London weather allows. Every space invites you to stay for one more glass, one more plate and one more conversation.
It’s less about occasion, more about company.
Join Us for a Glass
Whether you’re searching for a Sicilian wine bar in London, an aperitivo on Charlotte Street or simply somewhere to enjoy exceptional wine with beautiful food, you’ll find a warm welcome waiting at Norma.
Come for a glass.
Stay for dinner.